i was fortunate to be a part of the gwa junior agency competition where we researched, developed and pitched a campaign for flaconi together with the agency dean + martin. the concept focuses on an unusual approach to selfcare, by establishing personas as self care ambassadors, which most of the main target group would not necessarily associate with the #selfcare. the claim "dare to selfcare" invites everyone to give any form of selfcare a try. the campaign is divided into three main phases and modules: awareness, consideration and action. each phase was complemented by a different communication strategy and individual visuals including the campaigns heroes.
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