for the 25th anniversary of rupprecht consult gmbh a simple yet celebratory branding was required to show the established position the company has earned in international urban transport planning and also preview a path of innovation and progression for the next 25 years. it integrates with the original rc logo and was used in email footers, presentations and print products for the company birthday party and throughout the year. it was especially meaningful since the company also announced an ownership change as part of its birthday celebration.